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Hornsby Brand Design is a branding design firm and advertising agency located in Knoxville, Tenn., that specializes in creating sticky brands. We mix the magic of creativity with the logic of business strategy. Hornsby Brand Design has garnered more than 90 local, national and international awards for creative/strategic solutions in numerous advertising venues: print, website design and web development, broadcast, installations and outdoors, along with being published in Print and How magazines' prestigious design annuals.
What's New
Hornsby Brand Design's CARTA website & photography win 2012 Addy Awards
Hornsby Brand Design was awarded two regional Addy awards presented by the Knoxville Advertising Federation at the Crowne Plaza Hotel on Sat. night, Feb. 25, 2012. They were given in recognition of Hornsby Brand Design's work for Chattanooga Area Regional Transportation Authority (CARTA), which included website and photography of Chattanooga's iconic Walnut Street bridge... Read more
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KAT Wins APTA Award for Hornsby Brand Design's Creative Brochure and Website
The American Public Transportation Association (APTA) recognized the creative work Hornsby Brand Design performed for the Knoxville Area Transit (KAT) by awarding two first place "AdWheel Awards"... Read more
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Mobile Websites: Harness the Media with the Greatest Market Reach
Do you have a website specifically designed and optimized for the mobile user? Take a look at some pertinent reasons why you should.... Read more.
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QR (Quick Response) Codes...Support Technology that Increases Brand Impact
You've seen them many times...QR (Quick Response) codes. They are everywhere AND mobilely activated.... Read more.
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Get Your Complimentary Book, Chuck Norris Tee Shirt, or Brian Regan CD Today!
Take your pick of our complimentary gift to you when you recommend a friend, colleague or someone you know who would benefit from our services.... Read more.
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Be the Most
So many brands. So many choices. So many claims. So much clutter. It's not good enough anymore to be a "jack of all trades and master of none." .... Read more.
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4 Action Points for the Successful "Design-Driven" Company
Want to turn your company into a highly successful successful "design-driven company?" .... Read more.
What We Do
Our key strength is brand building.
Hornsby Brand Design finds the cultural truths about--or intersection between--products, consumers, and businesses. We work in all media: print, online, and broadcast.
As a creatively driven branding design firm and advertising agency, we build award-winning, creative brands for corporations, government agencies, and faith-based organizations, among many other institutions. Hornsby Brand Design provides a full-range of branding and advertising services, including brand design and development; traditional advertising, non-traditional advertising, marketing; graphic design; PR; corporate identity; package design; web design, website development; web hosting, campaign development; Internet marketing services, surveys, research and focus groups; event creation and management; brand design audits; photography; copywriting; motion/video; and radio and TV.
It's difficult to create a great brand. It takes effort, creativity and passion, but when the job is done right, it's sweet to the taste and sticks in your gut. Why? Because people are emotional, intuitive beings and in the end, the brand is defined by them. When enough individuals have the same gut feeling, then a company has a brand. How's yours doing?
What We Think
Hornsby Brand Design was created to be a different type of design firm: one run by creative people. This is why you'll find a diversity of talent unequaled by any other design firm in Tennessee.
Yes, as you probably expected, we are creative, but creative for a reason. Creative to make our clients more successful. Are you rising above the rest?
Who We Are
Hornsby Brand Design is an independent, creatively-led, branding design firm that exists to create strong and provocative relationships between good companies and their consumers. Our offices are located in Knoxville, TN.
Bios
bridget Hornsby, Principal
bridget studied at the prestigious Grady College of Journalism and Mass Communication at the University of Georgia in Athens, GA, graduating with an advertising degree in 1986. After a short stint as the business manager for a wholesale printing company in Atlanta, GA, she began her journalistic career as an award-winning, corporate editor of two magazines for international, musical instruments manufacturer, Peavey Electronics Corporation in Meridian, MS. In 1993 she founded HornsbyWerks and moved it to Knoxville, TN, in 1995. The company name changed to Hornsby Brand Design in 2003.
Drawing from current events and trends combined with her self-taught, classical education, this wordsmith creates verbal imagery that speaks to contemporary audiences with appeal. Two decades into her career, her award-winning work has served clientele of all sizes in industries in a sundry of print and web applications. She credits her success to her hunger for gathering and scattering pertinent information to the right audiences, in the right way, at the right time.
bridget applies her script skill to help develop identity and branding systems, promotional materials, web content and publications for a broad range of clients that includes, among others, brunswick Boat Group, Knoxville Area Transit, Asset Planning Corporation, and numerous faith-based organizations.
A member of the Knoxville Advertising Federation, bridget received the 2008 Mayoral Appreciation Award for her work with the City of Knoxville Small Business Office. In addition to her honed writing and presentation skills, bridget applies her dexterity managing day-to-day operations, surveying and marketing strategies, web development, and accounting.
Chris Hornsby, President
Chris was born in Langdale, AL, USA. He studied graphic design at the University of Georgia, in Athens, GA. Upon his graduation in 1984 with a BFA, he worked for the Joan Carol Exhibit Group in Atlanta, GA, as a designer where he designed exhibits for some of the largest companies in the world. After a two-year stint, he moved to Richard Douglas Advertising, also in Atlanta. His first projects as an art director included the Dale Carnegie Institute and the Salvation Army.
In 1990 he moved to Meridian, MS, and became a lead art director with Peavey Electronics, working with celebrity endorsers and more than 900 musical instrument products. His five-year association with Peavey Electronics, landed Chris the coveted creative supervisor position with Philips Electronics, headquartered in Knoxville, TN. After his time with Philips, Chris enjoyed working for several ad agencies and design groups (and their top, international clients) in Knoxville before finally joining Hornsby Brand Design in 2003.
Chris' brand design expertise helps lead clients into new frontiers. He answers each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. He's garnered more than 80 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. Chris has cultivated his 27 years of design and brand leadership experience through producing everything from corporate ID, TV and radio advertising campaigns, and packaging to website development, transit design, and sculpture exhibitions. "We strive to help all our clients enjoy the success and increased market share they deserve."
Lastly, Chris' long list of happy clients speaks volumes about his targeted knowledge of brand design and how it has helped to deliver their messages with confidence and traction.
What We've Done
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IDENTITY
It's design, not strategy that ignites passion in people. And the magic behind better design and better business is innovation. Innovation requires creativity, but creativity gives many business people a twitch. Anything new, by definition is untried, and therefore "unsafe," yet radical innovation has the power to render competition obsolete. It's a self-evident truth: you can't be a leader by following. It's innovation that gives brands traction in the marketplace. Take a look at some samples:Cornerstone Church of Knoxville
Sovereign Grace Church of Atlanta
Sovereign Grace Church of Maryland
COLLATERAL
Build a coherent brand that delivers confidence. The physical appearance of your presentation and marketing literature conveys expertise, talent, and quality. A coherent system of communication saves time (and, by extension, money). A coherent system allows you to be prepared at every point in the sales cycle, from introduction to first meeting to client communications. Perhaps most importantly, a coherent package of information sends this critical message: "We have our act together.Cornerstone Church of Knoxville Program
American Cancer Society Orange Affair Invitation
BBN (Baby Boomers Network) Investor Recruitment Package
Cornerstone Church of Knoxville Mission Fund Package
Cornerstone Church of Knoxville Grand Opening Invitation
CAMPAIGNS
Campaigns...United in purpose and theme, but multiplicit in delivery and venues gets the job done more effectively. The Campaign offers the best bang for the buck when targeting and getting into the mind of your customer. An advertiser with thirteen different things to say should commit to a campaign with thirteen different ads, each in keeping with the brand message. The repeat and the unity will stick in the prospect's gut.
WEB DESIGNThe internet has become what we call the "great equalizer." The large and small can now compete on a level playing field. These attractive opportunities are now moving more and more start-ups and small businesses to hero status. Now that's possibility!
Go to sample Flash designed sites: (NOTE: Our sophisticated Flash sites are developed with SEO and SEM capabilities. We also include HTML/HTML5 alternatives for ADA compliance and mobile device access.)
Chattanooga Area Regional Transportation Authority
MULTIMEDIA: TV, radio, photography, and videographyGreat multimedia is highly attractive...like bees to honey. As one of the building blocks of a totally emerced campaign, it makes consumers aware and react with purpose.
Our efficient and effective approach to multimedia from concept to finished product is creative, thorough and launch-deadline driven. Our extensive experience and satisifed customers speak to the high level of professionalism and creativity.
Go to our latest commercial::
Who We Work With
We look for clients who are passionate about what they do. Clients who believe in the power of branding and are ready to take a calculated risk to achieve break-through results. Clients who believe that design can make a difference to their business over the long term.
A few of the regional, national and international organizations Hornsby Brand Design has served with branding and advertising are the American Cancer Society, Regal Entertainment Group, Jewelry Television and the brunswick Boat Group as well as numerous government agencies such as Knoxville Area Transit and Chattanooga Area Regional Transportation Authority. In addition, they have served faith-based organizations throughout the United States with faith-branding, and was featured five times in the GIA published book, "Graphic Design and Religion: A Call for Renewal", by Daniel Kantor, as well as on the front cover for its branding and advertising work for the faith-based community.
Our partial client list includes the following:
Business-to-Business/ Industrial Services
Corrugated Roll Corporation
TechCoat, Inc.
Educational Institutions
Arizona PTA
Tennessee PTA
Webb School of Knoxville/Camp Webb
Electronic Manufacturing
Peavey Electronics
Phillips/Magnavox
Faith-Based Organizations
Cornerstone Church of Knoxville--Tenn.
Crossroads Church of Newnan--Ga.
Fight Like a Man Ministries--Knoxville, Tenn.
Impact Ministries--Newnan, Ga.
Living Faith Church--Franklin, W. Va.
Mercy Hill Church--Highland, Ind.
Sovereign Grace Church of Atlanta--Ga.
Sovereign Grace Church of Maryland--Joppa, Md.
The Growth Source--Knoxville, Tenn.
Volunteers for Christ--Knoxville, Tenn.
Insurance/Financial Planning
Asset Planning Corporation
Burkhart & Company, P.C.
Providence Advisors
Legal & Professional
Egerton, McAfee, Armistead & Davis, P.C.
Gentry, Tipton, Kizer, & McLemore, P.C.
William Andrews Architects
Philanthropy
American Cancer Society
Child & Family Tennessee
Epileptic Foundation of East Tennessee
Restaurants
Bullfish Grill
Del Moro's
Lakeside Tavern
Parkside Tavern
Retail & Products
Crescent, Inc. (international sock manufacturer)
English Mountain Spring Water
PetSafe, Inc.
SaferLife Plus
Zoomerz Convenience Stores
Medical Industries
Best Nursing Service
Team Staffing (nursing employment)
UT Medical Center
City, County, & State Government/Transit
Anderson County Tourism Council/Anderson County Government
Chattanooga Area Regional Transit Authority
City of Knoxville
Knoxville Area Transit
TDOT
Theater/Entertainment/Television Groups
BBN
Giant Records
Jewelry Televison
Regal Cinemas
Regal Entertainment Group
Scripps Interactive Network
Awards
Hornsby Brand Design has earned more than 90 local, national and international awards in print, website design and web development as well as corporate identity and branding and broadcast, along with being published in Print and How magazines' design annuals. In addition, having served faith-based organizations throughout the United States with faith-branding, Hornsby Brand Design was featured five times in the GIA published book, "Graphic Design and Religion: A Call for Renewal", by Daniel Kantor, as well as on the front cover for its branding and advertising work for the faith-based community. Hornsby Brand Design is a member of the Knoxville Advertising Federation, the local chapter of the American Advertising Federation.
- More than 80 National, Regional, and District Addy Awards since 1996
- Two 2011 APTA Gold AdWheel Awards
- 2010 TNGIC Best Cartographic Presentation Award
- 2009 APTA Grand AdWheel Award
- 2009 APTA Gold AdWheel Award
- 2008 City of Knoxville Mayoral Appreciation Award
- In 2007, featured on the front cover and in the book, "Graphic Design & Religion: A Call for Renewal", by Daniel Kantor
- The Addy's 2006 Special Judges' Award
- PR Society's 2002 Regional Event
- 2002 PRINT Magazine's Design Annual
- 2001 Summit for Creative Excellence
- 2001 PRINT Magazine's Design Annual
- 2001 HOW Magazine's Design Annual
- Two 1992 Effie Awards
- 1992 Peavey Dedication Award
- 1990 International Silver Flame Award
Recommended Links
KAF (Knoxville Advertising Federation)
KAMA (Knoxville chapter of the American Marketing Association)
PRSA (Public Relations Society of America)
Review Our Business at 2findLocal.com
White pages available for viewing:Things that Make You Say Hmmm....
Knoxville-News Sentinel Feature Article
Mobile Websites: Harness the Media with the Greatest Market Reach
QR (Quick Response) Codes: Support Technology that Increases brand Impact
What's New What We Do What We Think Who We Are What We've Done Who We Work With Awards Links
©2012 hornsbybrandesign
p.o. box 51204 · knoxville, tn 37950 · 865-660-7261 · f: 865-690-7265 · contact us · site map · privacy policy
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